Macallan edition no. 3 engagement kit
Macallan Edition No.3
Bompas & Parr collaborated with Edrington to develop, design and produce an Influencer Engagement Kit for the release of Edition No. 3 in 2017, the latest product from the Edition Series of The Macallan. The kit was complemented by a new drinking ritual designed by Bompas & Parr for anyone sampling the product for the first time.
The Influencer Engagement Kit included two taster bottles of Macallan Edition No.3, a Scotch Mist diffusing device and Macallan branded glassware, neatly contained within a specially designed Edition No. 3 branded gift box. Nearly 1,000 such kits were distributed worldwide.
The diffusers ensured that drinkers' palates were primed to sample the whisky by the aroma already hanging in the air. During the tasting ritual, drinkers nosed lighter, floral and honey aromas from the mist, complementing the sweet fudge, buttery flavours, notes of Christmas cake and brandy snaps, brown sugar and apple blossom tasted on the palate.
Bompas & Parr also worked alongside Edrington to develop an interactive asset, named the Aroma Cannon, to be used at a launch event for guests to inhale aromatic flavoured smoke on a larger scale when sampling the product.