Anti-aGin - London, 2014
We were commissioned by Warner Leisure Hotels to create the first ever Anti-aging Gin, named ‘Anti-aGin’. The spirit has been distilled with pure collagen as well as a mix of anti-aging botanicals to appeal to drinkers who care about their skin.
The 40% spirit combines aromas of chamomile and tea tree, with a spicy hit formed of nettle, witch-hazel and gotu kola complementing a classic base of juniper, coriander and angelica root. Anti-aGin lingers on a cardamom finish.
The ingredients were specifically chosen due to their revitalising qualities, including healing sun-damage, being rich in minerals, inhibiting scar formation and to help smooth cellulite.
Fiona Pemberton (pictured), 48 from Birmingham, who has tried the collagen infused spirit, commented: “I can’t believe a product like this has never existed before! As a woman in her late 40s, I’m always on the lookout for the next anti-aging product, so this means I can still have a social life whilst caring for my skin. Where has this been all of my life? I’m going to recommend it to all of my friends.”
Harry Parr says “We’ve stayed true to the principles of a classic gin but given it a rejuvenating boost through these unusual botanicals that channel the fountain of youth. Make mine a ‘skin n’ tonic’.”