Following the hotly-debated launch of innocent’s Bolt from the Blue, innocent, in partnership with Bompas & Parr, opened a Definitely Blue Café to prove once and for all that the drink is in fact definitely blue.
The juice sparked a massive debate on Twitter with almost 4,000 eagle-eyed innocent fans challenging them on the true colour of the drink. innocent remained firm in their stance that the drink was definitely blue, despite thousands of comments from the public insisting it was green.
Guests could not only drink blue juice and eat blue food, but also experienced the smell, sound and sights of blue. From entering the café, they were taken on a journey through a blue tinted world. From hearing what blue really sounds like in the Bolt from the Blue phone booth, to discovering the true scent of blue through sensory artwork and finishing with the intriguing ‘Wall of Blue-riosity’.
The event allowed chromatically-challenged members of the public to explore the world of blue with creative and interactive elements that investigated the nation’s relationship with colour.
“It’s blue,” said Harry Parr of Bompas & Parr, “Really blue. Name something blue. It’s bluer than that."
“It’s a shame when some people can’t simply appreciate the joy of a good colour blue without having to argue about it - you might say they really blue their chance. But the Definitely Blue Café is an opportunity to undergo a multi-sensory journey into blueness – so that everyone can realise when something is definitely blue.”
Phtoography: Bompas & Parr and Marcus Peel