October 2017, V&A Museum of Childhood
Bompas & Parr, advertising agency AMV BBDO and the V&A Museum of Childhood encouraged kids to play with their food in the world’s first interactive edible exhibition, in October 2017.
Over 100 children were given the chance to use their imagination and invent their ultimate food fantasies at a free workshop. Six winning designs were then selected and turned into delicious reality with the help of food wizards Bompas & Parr.
Including glow-in-the-dark ice cream made from carrots, to edible bubbles made from broccoli and cucumber, and a parsnip tornado, the exhibits came to life and were also captured by illustrator Rob Flowers in a series of posters and invitations that were also entirely edible.
The exhibition took weeks to organise, but was eaten within 1.5 hours.