Heinz Beanz Flavour Experience
Choreographed gustatory experiences for the new Heinz Flavoured Beanz - Stocked in Fortnum & Mason, London, February 2013
HEINZ BEANZ CURRY FLAVOUR EXPERIENCE -
STOCKED BY FORTNUM & MASON, LONDON, FEBRUARY 2013
Made from a three part mould, the bowl takes inspiration from the form of piles of dried spices. Made with a mixture of sand and resin, the bowls have a granular, sandy finish that references the texture and colour of curry powder and sand dunes. The musical spoon includes the sounds of typical Punjabi Bhangra, but without a traditional instrument in sight. Each groove component is made from a Heinz Beanz can filled with dried spices including chilli peppers, cardamom pods and cumin seeds. The resulting track sounds dry and crisp, with a warmth that conjures up the vibrant atmosphere of a busy spice market.
HEINZ BEANZ FIERY CHILLI FLAVOUR EXPERIENCE
When taste receptors sense heat, the brain responds with increased heart rate, releasing endorphins and increasing perspiration. This has been translated into the processes used to make the chilli bowl, and to a lesser extent, the experience of actually handling the bowl, which has elegant spikes protruding from the exterior. The bowl is formed under extreme heat and pressure; the stainless steel is shaped using a fine jet of water cutting though the metal.
The music used has been created from samples that have been produced by chopping, scraping, sorting and throwing of the chilli itself. The resulting track has high frequency elements, which demonstrate the hot zing of a fiery chilli pepper.
HEINZ BEANZ GARLIC & HERBS FLAVOUR EXPERIENCE
Based loosely on the organic shape of a garlic bulb, the bowl also references the papery layers found on the exterior. The bowls are hand assembled using 96 layers of 750 micron thick card, giving it a delicate and soft natural appearance, which creates a really pleasurable tactile experience as the bowl is held. Taking inspiration from the Mediterranean where garlic and herbs are a staple, the musical track has been composed using the rustling of garlic and the simulated sound of Heinz Flavoured Beanz cans jostling around on a hot, dry truck in the searing sun.
HEINZ BEANZ BARBECUE FLAVOUR EXPERIENCE
The barbecue bowls are made from limewood and are turned on a traditional lathe. These are then heated over a flame until a layer of charcoal forms on the outer surface, evoking the idea of outdoor barbecues. As well as having the appearance and texture of charcoal, the bowls also have a traditional smoky, barbecue smell. Drawing a cultural reference to the Deep South, the music is inspired by gentle blues accompanied by harmonic phrases and sizzling barbecue sounds.
HEINZ BEANZ CHEDDAR CHEESE FLAVOUR EXPERIENCE
Made from over a kilo of yellow wax, the beautiful circular bowl is based on the form, texture and colour of a traditional round of cheese. The soundtrack has been constructed from a cheese wire playing the melody and percussion from tambourines and Heinz Flavoured Beanz cans, creating a very English sounding string composition reminiscent of Elgar or Holst.
Photography by Nathan Pask