Imminent Future of Food 2021

December 2020

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FOOD AS THE ATTRACTION:
SIX RADICAL PREDICTIONS ON WHAT AND HOW WE WILL BE CONSUMING IN 2021

 

Download the report HERE.

Bompas & Parr has published its fourth annual report into the future of food. The Imminent Future of Food 2021 report constitutes official forward-looking predictions the studio has made into eating and drinking, from Sheep Spas to Nihilist Baking, and comes with the authority of over a decade spent at the forefront of food and drink culture. This report combines thinking on both imminent and far future thinking – it aims to uncover the smallest of seeds being sewn that will impact change over the coming months and years.

The Imminent Future of Food delivers ideas for how our drinking and dining culture will adapt as it responds to changing global culinary influences, technological changes, scientific advancements and wider cultural movements. Following a year of social upheaval brought about by the Covid-19 pandemic, innovation and creative flex will become paramount across all industries.

Expect to see thoughts on the structural forms of food, tetrachromacy, bio-hacking and an exploration of French cuisine and the social impact of dining, or lack thereof – this report will fill your guts and minds with radical thinking.

Download the report to discover the six predictions, including:

-  The effects of entropy and greebling in the structure of food
-  Creating visual spectacles on the dessert plate
-  The dawn of sheep spas
-  Hacking the brain and digestive system
-  A celebration of unexpected baking
-  French cuisine and its impact on dining culture

Why go beyond trends reports?

This sort of report is becoming ever more relevant. The speed of the food cycle is increasing exponentially. Regular trends reports may have more qualitative and quantitative data, but by the time they are published, the trend is probably over. You certainly won’t gain much traction from it, should you explore your own variant. While the lab grown meats of two weeks ago may make the write-up, those wishing to appear innovative should steer away – any subsequent version will look derivative. Instead, we hope this report serves to inspire others to some original thought that interpret these findings and predictions in their own way – that it becomes a goad to creativity in its own right and can help shape the zeitgeist in a more meaningful way rather than being more simply a journal of record.