The Macallan Masters of Photography
Taiwan, June 2017
Bompas & Parr designed an experiential and immersive event to launch Macallan’s Masters of Photography 6th Edition in Taiwan. The high-energy party explored core aspects of the brand’s DNA and focused on the theme of ‘A Rift in Time’ whilst also celebrating the Masters of Photography work of Steven Klein.
Bompas & Parr explored the theme of time through set design, illusions, lighting, scripts and food and drink to express the various types and speeds of the passing of time.
Upon stepping into Steven Klein’s photograph guests entered a world where time had stopped responding to the rules of physics – it appeared to halt completely, speed up, run forwards or backwards. Attendees were left with a renewed value of time and the core role that time can play in crafting an expression such as the Rare Cask.
Using a variety of techniques and scenic elements to make it evident that time was being manipulated, a mix of countdown timers, chess & chequer boards, red mist, mirrors and hourglasses were used to create illusions and an atmosphere to reinforce the theme and offer photographable moments for guests
In addition to the creative direction of the event, Bompas & Parr produced the video content that was positioned throughout, from a cascading mist curtain to the breaking of a gigantic Macallan Monolith.