The worlds first chocolate climbing wall - Alton Towers, April 2012
MT. ROCKY - ALTON TOWERS, April 2012
Mt. Rocky was the worlds first chocolate-based climbing wall and largest scratch-n-sniff structure. The installation and Alton Towers theme park ride presented a 32' tall chocolate-centric climbing tower in the form of a Rocky biscuit bar. Mt. Rocky featured a cascading four tonne chocolate waterfall flowing at a rate of 70,000 litres an hour, chocolate grotto and scratch-n-sniff chocolate scented seating areas.
To build Mt. Rocky, Bompas & Parr worked with food technologists, engineers, a rollercoaster designer, sound artists, fashion designers and a team of the UKs top climbing instructors. Mt. Rocky was launched by celebrity acrophobic Peter Andre who conquered his fear of heights on the wall. Watch the action here.
Photography by Graham Peet, Mother and Ann Charlott Ommedal.