My Extraordinary Life

An explosion of multi-sensory ice cream experiences - London, May 2017

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My Extraordinary Life - London, May 2017

Just when you thought ice cream couldn’t get any cooler, we partnered with Häagen-Dazs to conceive an explosion of multi-sensory ice cream experiences.

Our mission was to find their greatest ice cream photographer, with guests invited to lick, slurp and snap their way to greatness.

From #foodporn to #freakshakes we’re already capturing our gastronomic indulgences online today more than ever.

With lavish set design and highly Instagrammable personalized experiences, Häagen-Dazs and Bompas & Parr gave visitors the means to go one better, integrating the latest cross-modal science to create a choreographed feast for all the senses.

The experience begun in a sumptuous lounge room styled in a gentle nod to salt caramel and cookies & cream flavours, before guests were taken through various worlds which provided inspiration for the photography challenge.

Once the quest was complete, guests were invited to relax in a plush bar area with a complimentary Häagen-Dazs cocktail perfectly matched to bespoke ice cream canapés.

Each guest could enter a one-off competition, uploading their best photographs onto Instagram. The winner of each session will have their face 3D scanned and re-created into a bespoke Häagen-Dazs ice cream bar. 

Photography by Bompas & Parr.