The Grand Cork Experiment

Exploring the senses triggered by the rituals associated with wine drinking - London, July 2017

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Neuroenological Tasting: The Grand Cork Experiment - London, July 2017

Wine lovers have reason to cheers this summer as Bompas & Parr launches a collaboration with the Portuguese Cork Association for an immersive wine-tasting experience like no other.

Visitors were invited to take part in Neuroenological Tasting - The Grand Cork Experiment, a ground breaking trial to test how the sounds, aromas and sensations associated with opening a wine bottle trigger our brains and influence our taste buds.

Neuroenological Tasting - The Grand Cork Experiment was influenced by research from experimental psychologist Professor Charles Spence, of Oxford University’s Crossmodal Research Laboratory, which proves that the sensorially stimulating attributes of what we drink from influences our enjoyment of the drink inside. Bompas & Parr took this research a step further, by using state-of-the-art brain activity monitors to test how visitors’ senses were triggered by the rituals associated with wine drinking.

Visitors were then invited to relax in a beautiful cork influenced lounge to sample fine wines and get hands-on with cork, learn about its amazing properties, as well as having the opportunity of their own tactile experience in an interactive cork workshop.