Symphony in blue

An immersive and theatrical experience with Johnnie Walker Blue Label - London, September 2014

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SYMPHONY IN BLUE - London, September 2014

Symphony in Blue was an immersive and theatrical experience by Johnnie Walker Blue Label at Merchant Taylors' Hall, one of the City of London's famous guild halls, in a seven-room extravaganza. The aromatic and flavour profile of Johnnie Walker Blue Label was interpreted in a series of theatrical elements including a Whisky Woodland, designed by the same film set experts behind Full Metal Jacket and Harry Potter; an inhalable aromatic storm called Whisky Weather that nods to the famous Scottish climate; and an Ice Cavern that deconstructed the perfect serve of Johnnie Walker Blue Label with iced water using 10,000-year-old ice.

Evening performances culiminated in an epic feast and a theatrical and dance performance where long dining tables seating more than 200 people became the stage.

The Flavour Conductor, built by Mander Organs, one of the country’s oldest organ specialists, was unveiled at Symphony in Blue, an immersive and theatrical experience by Johnnie Walker Blue Label that uses the latest techniques in projection mapping to lend the instrument an ever-changing organic form, the images and sound correspond in a manner scientifically proven to influence the perception of taste. Read more about the Flavour Conductor here.

Photography by Getty Images, Addie Chinn and Nathan Pask.