A toast to whisky, ginger, fire and ice - Mexico City, October 2014
GINGERDROME - Mexico City, October 2014
Guests of Johnnie Walker in Mexico City embarked on a multi-sensory journey into the heart of a glass of Johnnie Ginger earlier this month, courtesy of Bompas & Parr.
The Johnnie Ginger Tour kicked off with a party for 800 in Mexico City's Blackberry Auditorium, converted into an architectural manifestation of a glass of Johnnie Ginger (Johnnie Walker Red Label Scotch whisky and Ginger) with a variety of experiential touches that manifested the drink's trademark appeal: cold and refreshing, with a touch of spicy heat.
Having been invited to the event with a flammable invitation that revealed the destination, guests were first met with a giant ice sculpture of the brand's new chalice glass - conceived by Bompas & Parr and soon to hit the shelves of a bar near you - before choosing between a cold, aromatic sauna flavoured with a Johnnie Ginger mist and a super-heated lounge area with bubbling 'lava' at its centre.
As the party took shape, building into a fully fledged pop concert with pyrotechnics and a late-night confetti drop, Bompas & Parr premiered its Aroma Vortex Cannon, propelling ginger-smelling smoke rings 20-metres across the auditorium.
Photography by Ann Charlott Ommedal and Fabrik.