The Sensory Accumulator

A taste profiling and sensory ‘Taste Pod’ - Westfield Stratford, January 2016

← Back More ↓

Westfield Stratford, 28 January 2016

The recently opened Thornton's store in Westfield Stratford was home to a bespoke ‘Sensory Accumulator’ created by Bompas & Parr. The pod took chocolate fans on a taste journey, heightening the senses in order to create the perfect chocolate eating experience. Visitors went through a brief taste profiling to match them to their perfect balance of flavours including salty, sweet and bitter. They then enjoyed their chocolate inside the Taste Pod, providing an immersive audio-visual tasting experience.

To help determine guests’ ideal chocolate tasting experience we begun by determining each visitors’ taste.  We asked a number of questions and undertook taste tests seeking to understand the visitors’ tasting sensitivity to various flavours, as well as their flavour preferences. Once their ideal chocolate had been discovered, the guests donned headwear configured with EEG technology monitoring the brain’s activity. The visuals displayed within the pod was informed by their taste preferences.The Sensory Accumulator isolated gustatory explorers from every sensation other than the carefully choreographed array of flavours introduced to their palate. Think of the incredible feeling when your body’s only connection with the realm of sensation is flavour. This was accelerated through an EEG generating projections of what’s going on inside your head. What’s more the chamber also created the perfect situation for food-centric relaxation, the ultimate immersive taste journey!

Photography by Daniel Resende.