THE WATER TEMPLE - London, August 2014
In summer 2014 Bompas & Parr collaborated with Anna Lomax and Kylie Minogue for the UK launch of Glaceau Smart Water.
We created a multi-sensory 'water temple' - a quiet haven away from the distractions of modern life - where guests were led through a sensory 'reset' to attune their palate away from the distractions of modern life before they were given their first taste of the product. They rediscovered the significance of silence, the pure power of white light and the sensitivity in their fingertips through a series of rituals before resetting their palate with a neutralising mouth cleanser and taking their first sip of Glaceau Smartwater.