An installation using subliminal and hypnotic techniques to make people buy - Browns Focus, LFW, February 2011
HYPNOTIC SHOP - Browns Focus, London Fashion Week, February 2011
The Hypnotic Shop used hypnotic techniques to touch peoples subconscious and make them buy. The installation was developed in association with hypnosis experts, academics and psychologists. It used hypnotic visuals, cleaning products spiked with TasteTechs micro-encapsulated aromas and powerful subliminal messaging to influence customers purchasing pattern. Hypnotic Shop operated as an experiment in which customers were the unwilling participants.
Photography by Ann Charlott Ommedal