Incense Road

An immersive dining experience in AlUla, Saudi Arabia – home to the UNESCO World Heritage Site of Hegra

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Open: 3rd – 11th March 2022 (NOW CLOSED)


An unforgettable dining experience at Nakhil Brzan Farm

Bompas & Parr collaborated with multimedia storytelling company Avocado Toast to bring to life a cutting-edge 360 immersive digital dining room, drawing on the expert knowledge of curators and historical researchers to evoke the stories of the Incense Road that was at its height some 2,000 ago.

Over six curated courses, stories from the Incense Road were brought to life through immersive audio-visual projection, sharing inspired stories of traders and historical icons, paired with exquisite food, drinks, and an evolving incense scent-scape.


Steeped in history

Inspired by the legacy and luxury of the Incense Road that once connected AlUla’s ancient Arabian kingdoms with the great civilisations of antiquity, the multi-sensorial event transported visitors to the time when Hegra was at the height of its power – AlUla’s once bustling city presided over by the Nabataeans, who once controlled the routes of passage that enabled the trade of incense and other luxurious items coveted by the contemporary civilisations of their time, including ancient Greece, the Roman Empire and Egyptian dynasties.

Situated around a vast communal table in a custom-built tent at Nakhil Brzan Farm, the dinner recontextualised the ancient gathering places of the Nabataeans at Hegra into a contemporary luxury setting.


An odyssey of flavour

The flavours, the scents, the tastes, the sounds and the spices of the Incense Road was brought to guests through a modern interpretation of the ingredients that would have been experienced along the Incense Road, from Memphis-style cardamom spiced chicken to traditional pit roasted goat shoulder and cinnamon infused chocolate Trajan coins.


Incense Road was conceived in conjunction with Forces of Nature - a world-first dining experience situated at the Shlal Canyon using molten lava to cook a feast of local produce.