Night of the Oneironaut

Exploring the mysteries and wonders of sleep and the world of dreams - citizenM Tower of London, September 2016

← Back More ↓

Night of the Oneironaut, Launch of citizenM Tower of London, September 2106

The mysteries and wonders of sleep, the subconscious and the world of dreams was laid bare for the grand opening of the new Citizen M flagship hotel in Tower Hill.

Guests were able to rove between The Armoury of Sleep, a sleeping chamber full of gadgets aimed to enhance sleep; lie down in Sound Baths where quartz crystal singing bowls are tuned to their chakras to enhance sleep; analyse their own sleeping positions; and get a fix of bright light to help regulate melatonin production. They could also examine sleeping people up close; enter a room that purports to shrink them as they journey inside a mini-bar; and eat tasty snacks cooked by hotel ‘hacks’ such as in-room iron-cooked cheese toasties.

Harry Parr, partner of Bompas & Parr, said: “Sleep is such an enigmatic and mysterious concept, and modern life seems to divide people into those who can’t get to sleep, those who struggle to stay asleep and those who are blissfully comatose as soon as their heads hit the pillow. Yet for all that ubiquity of experience, we collectively understand little about our physiological need for sleep, what really happens after lights out.”

Photography by Kitty Wheeler Shaw, Montana Lowery and Ann Charlott Ommedal.
Poster artwork by Mark Titchner. Video by Nathan Ceddia.