States of Flavour

An installation exploring the different flavour profiles of whisky - Melbourne Cup, Australia, November 2013

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States of Flavour - Melbourne Cup, Australia, November 2013

Bompas & Parr teamed up with Johnnie Walker Gold Label Reserve to to see the big, bold flavours of Johnnie Walker’s celebration blend brought to life in spectacular style at the 2013 Melbourne Cup Carnival.

The ‘States of Flavour’ installation formed a dazzling jewel, delivering an all encompassing sensory experience for racegoers and showcasing the leading Scotch Whisky’s signature flavour profiles of honey, stone fruit, smoke and fire across three different states; solid, liquid and gas.

Photography by Graham Denholm.