A Creative's Journey
The craft and creativity of automotive design
Milan, 2023: Bompas & Parr brought BMW's 'A Creative’s Journey' installation to life for visitors to Design Week in Milan - Salone del Mobile.
The installation was designed to inspire designers to find creative solutions for tomorrow’s mobility. Filled with fascinating insights into BMW Design’s creative process coupled with unexpected interactions, it also served as a meeting place that sought to break down traditional barriers between creative disciplines.
The combination of the studio's foam bar, bollards, and a bespoke soundscape toyed with guests' senses, giving them a hint of that uplifting and energising feeling that accompanies a creative pursuit.
At the centre was a dramatic sculpture symbolising a key tenet of BMW design: a philosophy rooted in history yet always moving toward the future.