A Love Letter to Cupholders
An automotive cultural icon
London, 2022: Written as an ode to the beloved cupholder – a beautifully crafted constant in the life of any vehicle owner – A Love Letter to Cupholders explores the object's iconic cultural status.
Back in 2001, Autobytel survey from 2001 revealed that 27% of all car buyers would switch brands because of the cupholder. By 2006, the cupholder had become a defining factor in car choice (a 2006 Wall Street Journal article claimed that 58% of car buyers saw cupholders as somewhat or extremely important when purchasing a car).
Today, the cupholder is featured in most modern-day car models in abundance. Having begun life as an innovation, then been adopted as a luxury, it has now become all but necessity.
Featuring exhilarating never-before-seen content:
- Interviews with industry leaders from the likes of Matthias Junghanns, Head of BMW i Interior Design
- In-car energised drinks recipes
- Cupholder anatomy musings