Reinventing the concept of 'drinking'
London, 2015-2016: Alcoholic Architecture was a bar in Borough Market that featured a walk-in cloud of breathable cocktail. It built on a concept for breathable, spatialised alcohol originally developed by the studio in 2009.
Set in a Victorian building that was once the original home and offices of The Trustees of Borough Market, the bar sourced many ingredients for its drinks list from Borough Market itself.
With a guest experience that leant on the proximity and gothic splendour of neighbouring Southwark Cathedral, the bar channeled a mysteriously monastic vibe in its decor and drinks. At its heart was an alcoholic weather system, where drinkers donned waterproof apparel before entering a walk-in cloud of breathable alcohol. Here, meteorology and mixology combined as guests were encouraged to 'Breathe Responsibly'.