Dreaming Together
A Collective Sleep Experiment for Frieze Week 2025
London, 2025: During Frieze Week 2025, Bompas & Parr and The Groucho Club transformed the act of sleep into a shared cultural experience. Dreaming Together invited guests to drift between wakefulness and imagination, journeying through the dreams of six contemporary artists: Larry Achiampong, Jamiu Agboke, Danny Fox, Tai Shani, Gavin Turk and Michaela Yearwood-Dan.
Hosted within one of The Groucho Club’s seventeen bedrooms, The Nap Room became a portal into the subconscious. Guests booked hour-long sleep sessions, selecting from a “dream menu” of artists whose inner worlds they wished to explore.
Each session was guided by an immersive soundscape by felix taylor, powered by Cambridge Audio’s EvoOne, and framed by the specially conceived Dream Serum ritual, a multi-sensory preparation designed to ease participants into a collective state of dreaming.
Supported by leading neuroscientists Professor Daniel C. Richardson and Professor Joseph T. Devlin (University College London), the project sat at the intersection of art, science and experience design, investigating how imagination, storytelling and memory weave through our sleeping minds.
Dreaming Together was featured in The Art Newspaper, Plaster Magazine, and The Nudge, and was celebrated as one of Frieze Week’s most innovative and intimate experiences.
Public Nap Room sessions ran from 16–19 October 2025, following an exclusive press preview and artist recording week at The Groucho Club.
Launch Event: A Night of Shared Dreaming
The project launched with a private party, transforming The Groucho Club into a surreal, dream-infused environment.
The evening featured DJ sets by Wavefield, Gavin Turk, and Hannah TW alongside live Dream Readings performed throughout the night, in which audience-submitted dreams were read aloud—turning personal nocturnal fragments into collective stories.
Guests were offered a signature Dream Serum cocktail, shimmering with edible silver, before embarking on guided tours of the Nap Room led by the Dream Explorer.
The Groucho’s team and performers wore costumes inspired by The Drolatic Dreams of Pantagruel (1565), creating a world that blurred the boundary between waking and dreaming. The launch combined performance, sound, and ritual to set the tone for the week-long experiment that followed—an invitation to imagine sleep as art, and dreaming as a shared cultural act.
