Chocolate climbing adventure
Alton Towers, 2012: Mt. Rocky was the worlds first chocolate-based climbing wall and largest scratch-n-sniff structure. The installation and Alton Towers theme park ride presented a 32' tall chocolate-centric climbing tower in the form of a Rocky biscuit bar. Mt. Rocky featured a cascading four tonne chocolate waterfall flowing at a rate of 70,000 litres an hour, chocolate grotto and scratch-n-sniff chocolate scented seating areas.