An affectionate embrace of the age of Instagram

London, 2017: Just when you thought ice cream couldn’t get any cooler, we partnered with Häagen-Dazs to conceive an explosion of multi-sensory ice cream experiences.

Our mission was to find the greatest ice cream selfie photographer, with guests invited to capture themselves as they licked and slurped their way to greatness among a series of impossibly wondrous settings.

With lavish set design informed by the latest cross-modal science, Häagen-Dazs and Bompas & Parr gave visitors the means to create the ultimate choreographed feast for all the senses.

The experience led guests through a series of spaces designed in tribute to iconic Häagen-Dazs flavours, before being invited to relax in a plush bar area with complimentary Häagen-Dazs cocktails and canapés.

Photography by Bompas & Parr.