Regent Street Sensorium
Awaken your senses this April
London, 2025: Step into a world of flavour, fragrance and fun as the Regent Street Sensorium pops up this spring at 10 Heddon Street! Created in collaboration with Bompas & Parr, this one-of-a-kind, free experience will take you on a multi-sensory journey through Regent Street – where you can trace history through scent, taste architectural interpretations of the iconic street, listen to local icons and explore the vibrant colours of the area.
Running from 9th – 27th April, the Sensorium invites you to see, smell, touch, taste, and hear Regent Street’s story in ways you never imagined.
A Feast for the Senses
Breathe it in: Enter through a fragrance cloud and breathe in ‘Regent Street’, a bespoke fragrance by Aromaria, capturing the essence of Regent Street in a single scent.
Look closer: Marvel at a jellyscape of sculptures inspired by the street’s iconic architecture, unique history and key cultural moments and explore a curated collection of historical jelly moulds.
Taste the history: Visit the Jelly Counter to buy delicious creations for yourself, each inspired by a different element of Regent Street’s architecture.
Listen in: Hear immersive short stories on the area’s cultural significance, such as David Bowie’s iconic album cover shoot on Heddon Street.
See the unseen: Experience Jemima Moore’s Gatorade and Milky Way — dreamlike paintings that echo Regent Street’s artistic spirit. Layered and fluid, they map the space between memory and perception.
A Sensory Quest
A Bespoke Treasure Hunt: For those with a spirit of adventure, the Sensory Quest Treasure Hunt is your chance to explore Regent Street and St James’s like never before. Use a specially designed map to locate the hidden design gems that have inspired the Sensorium’s range of sweet treats, snap photos along the way, and complete your map to win a free jelly!
Find out more about the Regent Street Sensorium here.
