Regent Street Sensorium
Awaken your senses
London, 2025: Step into a world of flavour, fragrance and fun as the Regent Street Sensorium pops up this spring at 10 Heddon Street! Created in collaboration with Bompas & Parr, this one-of-a-kind, free experience will take you on a multi-sensory journey through Regent Street – where you can trace history through scent, taste architectural interpretations of the iconic street, listen to local icons and explore the vibrant colours of the area.
Running from 9th – 27th April, the Sensorium invites you to see, smell, touch, taste, and hear Regent Street’s story in ways you never imagined.
A Feast for the Senses
Breathe it in: Enter through a fragrance cloud and breathe in ‘Regent Street’, a bespoke fragrance by Aromaria, capturing the essence of Regent Street in a single scent.
Look closer: Marvel at a jellyscape of sculptures inspired by the street’s iconic architecture, unique history and key cultural moments and explore a curated collection of historical jelly moulds.
Taste the history: Visit the Jelly Counter to buy delicious creations for yourself, each inspired by a different element of Regent Street’s architecture.
Listen in: Hear immersive short stories on the area’s cultural significance, such as David Bowie’s iconic album cover shoot on Heddon Street.
See the unseen: Experience Jemima Moore’s Gatorade and Milky Way — dreamlike paintings that echo Regent Street’s artistic spirit. Layered and fluid, they map the space between memory and perception.
A Sensory Quest
A Bespoke Treasure Hunt: For those with a spirit of adventure, the Sensory Quest Treasure Hunt is your chance to explore Regent Street and St James’s like never before. Use a specially designed map to locate the hidden design gems that have inspired the Sensorium’s range of sweet treats, snap photos along the way, and complete your map to win a free jelly!
Find out more about the Regent Street Sensorium here.
A Sensory Awakening with artwork by Jemima Moore
In the spirit of the historical galleries and creative spaces on Regent Street and St James’s, Jemima Moore’s Gatorade and Milky Way echo a sensory awakening – layered, shifting, maps of perception.
Moore’s paintings act as maps between reality and the subconscious, balancing analysis and intuition. She envisions images as if thrown into water – a memory of fabric, a Titian brocade, or a reflection – then traces them onto panels with oil sticks. Layers dissolve, submerge, and reform, mirroring subconscious transformation. Using dots, lines, and rhythms, she charts new visual pathways.
Born in 1992 in the UAE, Moore studied History of Art at The University of Cambridge (2011-2014), Fine Art Diploma at West Dean (2021-2022) and completed a Masters in Painting at the Royal College of Art (2023-24). Gatorade and Milky Way were exhibited in Moore’s 2025 solo show Slipstream at Blue Shop Gallery, South London.
left:
Gatorade, 2025
Oil Stick on Panel
120 x 90 x 5.3 cm
right:
Milky Way, 2025
Oil Stick on Panel
120 x 90 cm
