A celestial exploration of flavour and wellness

London, 2025: In an imaginative collision of the stratospheric and the sensory, Bompas & Parr partnered with Arla LactoFREE to create Sky Shakes, a luminous, mirrored pop-up celebrating a new vision of wellness without compromise.

Set against the shifting skies of King’s Cross, a sky-reflecting Airstream trailer served as both stage and spectacle. For two days only, visitors were invited to drink in the view with a menu of limited-edition, lactose-free milkshakes inspired by the sky’s many moods, from the first light of dawn to the deep hues of midnight.

Crafted using Arla LactoFREE products, each shake was naturally sweetened, photogenic, and designed to challenge the notion that health must come at the expense of pleasure. Flavour profiles were unexpected yet indulgent, mirroring the atmospheric transitions above and offering guests a multisensory flight through taste, time, and texture.

The experience was underpinned by behavioural research revealing the compromises many make in the pursuit of wellness. Through bold flavour, visual theatre and interactive moments, Sky Shakes made a powerful case: that wellness can be joyful and beautiful.

Queues formed. Coverage flowed. And for a fleeting moment, the skies of London were not only reflected — they were tasted.