Stirring Up the Nation’s Tea Break

London, 2024: Bompas & Parr teamed up with Lucky Generals and Yorkshire Tea to create the unforgettable House of Caramelised Biscuit, a pop-up celebration of the brand’s new Caramelised Biscuit Brew. More than just an opportunity to taste the new brew, this experience transformed a tea break into a multi-sensory adventure—where visitors were invited to "Stir It Up" in a world of spun sugar, biscuit magic, and theatrical design.

Stepping inside, guests encountered a giant red teapot exhaling a caramel-scented haze, spun-sugar artwork, and a colossal spoon ready to stir it up. The surroundings were furnished entirely in biscuit-inspired textures, think cookie-shaped armchairs and biscuit-panelled walls, pulling the whole space into a confectionary fantasy.

At the heart of the experience, Yorkshire Tea Brew Tenders guided guests through the new Caramelised Biscuit Brew, serving each cup with a flourish. Every visitor received a personalised caramel biscuit, its surface etched with their name, a delicious edible keepsake.

In the words of Lucy Hoyle at Yorkshire Tea: “Our new Caramelised Biscuit Brew is all about bringing a touch of differentiation to your tea break… We hope everyone who visits leaves with a smile, a newfound love for our latest brew and a lasting aroma of caramelised biscuit.”